Privacy Policy

Who I am

Hello. I’m Duncan. I run I’m very careful about my personal privacy and so I want to help you be careful about your privacy.

I’ve tried to write this Privacy Policy in plain English so it’s easier to understand. If there’s anything weird that you don’t understand, please send me an email and I’ll try and clear it up. Address is on the homepage.

What personal data I collect and why I collect it

This website runs on WordPress and actually collects very little data from you. If you type in your email, name and website for adding a comment, I’ll have those details. I can delete them upon request.

There’s a couple of other things you ought to know too:

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


I use Mailchimp to send out my Newsletter. To get it to work it needs a first name and an email address. There is a GDPR opt in with the form as well. The information is simple to remove once no longer needed.

Here’s some more information about privacy and Mailchimp:


I use Jetpack for WordPress and Matomo which is a bit like Google Analytics but is run off my private server, only used by me, deleted when it’s no longer useful and way way way less scary. 

I use analytics to see how many people and what city they are viewing from. And what pages are the most popular. That’s it.

The IP addresses are anonymised and I have literally no idea who you are. All I can tell is that somebody with a PC viewed this page in Google Chrome from this city at this time. Then they went and looked at all these pages. 

Here’s some privacy stuff from Jetpack:

Here’s some privacy stuff from Matomo: 

Who I share your data with

I share it with nobody. It’s your data. Not mine. I don’t give your books I borrowed away to other people.

What rights you have over your data

You have a bunch of rights over your data. Go have a read of this and this and always ask if it is worth signing up for a free service that sells your attention based on your data onto unknown third-parties. Your data is valuable. Why do you think all these sites want it? Keep it closer than you think.

My contact information

Duncan McKean //

Additional information

How I protect your data

The limited analytics data I have about your is encrypted, stripped of IP and other identifying details, stored in a password encrypted database within the United Kingdom.

If this is ever breached there is no identifying details that can get back to you.

Industry regulatory disclosure requirements

You can also get in touch with the ICO here:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

This page was last updated 27th November 2019.