Creativity Cards for Product Designers

These creativity cards are a concepting aid for designers during the concept sketching process.

Creative methodologies usually combine divergent thinking (applying a stimulus to generate potential outcomes) and convergent thinking (bringing facts and data together and applying logic).

These creativity cards help divergent thinking by giving suggestions on how to process the output. They work as a set of guitar effect pedals to your process. There is an input, a set of ambiguous instructions that can be applied to this input, and an undetermined output created by these effects.

In layman’s terms: you draw a concept sketch, then draw a card. Then draw a concept based around your interpretation of what the card says. Then draw another card. And repeat. The results can lead iterative sketching down new and innovative paths not normally reached through standard concept drawing.

Creativity Cards for Designers Creativity Cards for Designers Creativity Cards for Designers Iterations

Here they are translated into Spanish by Pedro Luis Carretero.

Spanish Translation Spanish Translation

I also created an on-line app that anybody can use: dncnmckn.github.io/iterations

Iterations Web App

You can buy your own copy of these cards at the Sparkwood and 21 shop.

Duncan McKean’s Portfolio
Project By
Duncan McKean

Duncan McKean

Haarlem, Netherlands
Share Project
Tweet about this on TwitterShare on FacebookShare on Google+Share on LinkedInShare on Tumblr
About Project

These Creativity Cards are a creative aid for designers during the concept sketching process.

Copyright Information